In a lengthy Tumblr post, Swift called the deal her "worst case scenario. Swift said she did not know Big Machine owner Scott Borchetta would sell her work to Braun, whom Swift wrote has bullied her for years.
The music tycoon launched Scooter Braun Projects , a media company specializing in marketing, talent management and television and film production, in Time named Braun among its most influential people in the world in When it comes to choosing which clients to sign, Braun told Forbes in he selects artists who are determined to make a name for themselves. They have three children together. Braun bought Swift's former record label from Borchetta.
Swift's year deal with the record company expired last November. In her Tumblr post about the purchase, Swift cited examples of when she said she had been publicly ridiculed by Braun and his clients, including a Instagram photo from Justin Bieber in which the pop star can be seen FaceTiming Braun and Kanye West, with the caption "Taylor Swift what up.
Halsey and Sky Ferreira penned earnest messages in support of Swift. Braun did not reply to multiple requests for comment. On TeamScooter, clients and friends of the businessman flooded social media with their own shows of support.
He added that Braun had nothing to do with the post she took issue with and claims that Braun has always had her back. Repost yael — my wife for life. I also hate a public airing of grievances and so I will refrain from offering my take on the actual facts of what happened today vs what is being splashed all over the internet.
However, I must call out the absolutely reprehensible action of making any of this about gender… I can categorically say that scooterbraun is not only a good man who supports all women — particularly you, who he has defended and advocated for behind close doors more times than i can say — but he also owns a company run mostly by women.
A company in which I am both president and a named partner. As women we have struggled for so long to be treated commensurately with our male counterparts — not to be given special accommodations because the parties on the other side of the table happen to be male. Asking for anything but that is childish and immature and absolutely not befitting of the strong adult female leader we both know you can be.
Did Swift really not know about the deal before Sunday morning? The situation has gotten messier over the logistics of a phone call about the acquisition that occurred on June 25th.
Borchetta further claimed that he had sent Swift a courtesy text ahead of the announcement on June 29th at pm, which he pasted in his blog post.
Rolling Stone was unable to confirm the authenticity of the text message. Executive Editor, Music. Swift signed with BMLG at the beginning of her career.
Her contract with the label expired in fall , after which she signed a deal for future recordings with Universal Music Group. Swift is free to re-record songs from her first five BMLG-issued albums as of this month. While most contemporary recording contracts have provisions prohibiting the artist from recutting material for a period of years, Swift likely had favorable terms in her contract that would make her songs eligible for re-recording at a certain point after the end of each album cycle, not the end of her overall contract.
In Aug. What does that mean for the assets sold by Braun? Master recordings earn revenue through multiple avenues, including streaming and consumption, sampling, public broadcast, use in television, film and commercials. Publishing assets are currently running at multiples well over 12, with master rights slightly lower but increasing in value. Snatching income from the buyer by making sure that her new versions, and not the ones previously owned by her former label, are the ones played by fans and used in any number of commercial ventures, such as advertisements, TV shows, movies, games and other uses.
The deal is viewed as a big win for Braun, who profited handsomely from his initial investment. Yet, to this day, none of these investors have bothered to contact me or my team directly — to perform their due diligence on their investment. On their investment in me.
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