A Louis Vuitton flagship in Paris. While there have been many reports of Chinese luxury shoppers looking beyond top mega-brands toward lesser-known niche labels, Chinese travelers in France still look forward to snapping up Louis Vuitton goods more than they do for any other brand, according to a new report. In a joint study of more than 1. Galeries Lafayette is a top hotspot for picking up Louis Vuitton items, as it was listed in Galeries Lafayette also took up more than half of the mentions related to Dior While daigou is a major source of sales for luxury brands in Europe, companies prefer that customers buy items directly from stores in order to avoid the shaky customer service, cheaper brand image, and counterfeit scams associated with the process.
Chanel, which has adjusted its China prices to become almost equivalent with those in Europe, was the second most popular brand for daigou in France, followed by Harry Winston, Cartier, and Givenchy. Paris Fashion Week is also a popular topic of discussion, with Chinese users especially interested in commenting about Chinese celebrities attending the fashion shows—Yang Mi, Cecilia Liu, and Chris Lee were among those discussed in recent seasons.
Not all the mentions of France were associated with positive news. This is baffling when analysts and researchers like me tend to emphasise the diversity of individual markets in terms of geography, demography, culture and consumption patterns.
To find out more about the distinctions in relation to luxuries, my co-authors and I asked luxury consumers about how they see the value of such products in the UK and in leading emerging luxury markets including India, China and Indonesia.
Indian luxury consumers are particularly influenced by what others think of them. They consume to achieve societal acceptance, reflecting the hierarchical nature of the society. They use luxury brands to indicate social status, symbolising achievement, wealth and prestige. Shopping for luxuries is fundamentally not an individual experience. Contrast Indonesia, where the culture revolves around how you judge yourself, not how others see you.
Indonesians seek to enhance themselves through consumption. They also value luxuries as an enjoyable experience, and may buy such goods as a distraction from the problems in their lives.
In luxury advertising on television and radio was banned , which may explain why consumers do not strongly attach such purchases to social status or personal pleasure. But what we found was still very important to Chinese consumers — and also to a lesser extent those in India and Indonesia — is the quality that luxury brands represent.
BUT im not citizen or permanent resident here. So my tuition is 4,5 times more than U. S student 30, USD a year. I heard its 10 times more. Therefore, students who study abroad are from well off family.. Maybe thats why you see lots of LVs. I do use lv but I got influenced by my mother. Thats why I like LV But when you flip asian magazines you might know why..
Last edited: Oct 10, Lec O. Nov 10, 3, Bay Area. Maybe they just like the fact that it's a nice bag? Or that it is exclusive? Usually the ones that try to be something they're not, through a bag, are the ones that resort to carrying fake bags. Or the ones that try to one-up each other usually the older crowds, our parents age are the ones that buy fakes also. Some of my gf doesn't even know what I have is Tiffany's.
LV4eva O. Jun 4, 16, 1, Reactions: meow I agree with everyone else that its a "show off" thing. Asians like to show off Not all asians.
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